This largely depends. I know, I know, this is a crappy answer. However, if you’re wanting to do an outdoor shoot in a location where it’s free to shoot, it’s going to cost a lot less than if you want to do a studio shoot with hair and makeup artists, a designer’s fashion line, etc.

Here’s what I can say definitively:

 

  • My hourly rate is 200
  • Half day rate is $450
  • Full day rate is $750
  • The studio cost is $60/hr or $350 for full day access. This isn’t my cost, this is the studio’s cost.
  • Hair and makeup can vary depending on who’s doing the work. Often times it’s about $100 per person for the day’s shoot

My recommendations are as follows:

  • If you’re intending to do an outdoor shoot, consider setting aside roughly $450 for a full day’s shoot (4-5 hours)
  • If you’re looking for a studio shoot and all that comes with it, the cost will be between $690  and $1300 depending on your needs
  • If you’re looking for digitals (agency specific, no retouch) set aside $250
  • I can usually make everything work within these parameters.